Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Melissa Meldrum
Melissa Meldrum
Melissa Meldrum
Hello!
I’m Melissa Meldrum, a Brand & Visual Design Leader.
I’m Melissa Meldrum, a Brand & Visual Design Leader.
I’m Melissa Meldrum, a Brand & Visual Design Leader.
I lead and design brand systems, campaigns, and digital experiences for consumer and lifestyle brands.
I lead and design brand systems, campaigns, and digital experiences for consumer and lifestyle brands.
I lead and design brand systems, campaigns, and digital experiences for consumer and lifestyle brands.
Core Expertise
Areas of focus across brand, campaigns, and digital design
Brand Systems
Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.
Brand Systems
Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.
Brand Systems
Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.
Campaign & Launch Design
Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.
Campaign & Launch Design
Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.
Campaign & Launch Design
Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.
Digital & Email Design
High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.
Digital & Email Design
High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.
Digital & Email Design
High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.
Art Direction & Production
Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.
Art Direction & Production
Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.
Art Direction & Production
Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.
About
Hi, I'm Melissa.
I’m a brand and visual design leader based in the U.S., focused on building cohesive brand systems, campaigns, and digital experiences.
My work centers on building thoughtful brand systems and cohesive creative that feel intentional, clear, and built to scale. I lead projects from concept through execution, balancing strategy, craft, and collaboration to bring ideas to life across identity, campaigns, and digital touchpoints.
Experience
I’ve partnered with brands and teams across consumer, lifestyle, ecommerce, and financial services, contributing to projects spanning brand identity, campaigns, packaging, and digital design.
Mar 2025 - Jan 2026
SVP, Marketing at Onset Financial
Directed the marketing and creative function, shaping brand presence across web, print, events, and internal communications. Focused on creative direction, brand systems, and translating business goals into cohesive, high-impact visual storytelling.
Mar 2025 - Jan 2026
SVP, Marketing at Onset Financial
Directed the marketing and creative function, shaping brand presence across web, print, events, and internal communications. Focused on creative direction, brand systems, and translating business goals into cohesive, high-impact visual storytelling.
Mar 2025 - Jan 2026
SVP, Marketing at Onset Financial
Directed the marketing and creative function, shaping brand presence across web, print, events, and internal communications. Focused on creative direction, brand systems, and translating business goals into cohesive, high-impact visual storytelling.
Aug 2020 - Mar 2025
Art Director at KNS International
Led visual design and brand storytelling for a major footwear brand across digital, email, and social. Focused on campaign execution, creative consistency, and building design-driven content that supports growth and engagement.
Aug 2020 - Mar 2025
Art Director at KNS International
Led visual design and brand storytelling for a major footwear brand across digital, email, and social. Focused on campaign execution, creative consistency, and building design-driven content that supports growth and engagement.
Aug 2020 - Mar 2025
Art Director at KNS International
Led visual design and brand storytelling for a major footwear brand across digital, email, and social. Focused on campaign execution, creative consistency, and building design-driven content that supports growth and engagement.
Oct 2018 - Mar 2020
Assistant Creative Director at Rachel Parcell
Drove creative collaboration and campaign design for a women’s fashion brand. Focused on art direction, visual storytelling, and developing concepts that elevate brand presence across web, email, and social.
Oct 2018 - Mar 2020
Assistant Creative Director at Rachel Parcell
Drove creative collaboration and campaign design for a women’s fashion brand. Focused on art direction, visual storytelling, and developing concepts that elevate brand presence across web, email, and social.
Oct 2018 - Mar 2020
Assistant Creative Director at Rachel Parcell
Drove creative collaboration and campaign design for a women’s fashion brand. Focused on art direction, visual storytelling, and developing concepts that elevate brand presence across web, email, and social.
April 2017 - Oct 2018
Graphic Designer/ Marketing Coordinator at Eborn Industries
Designed and produced graphic apparel and marketing assets for a DTC brand, supporting product launches, promotions, and wholesale initiatives. Focused on visual consistency, production-ready design, and driving engagement through design-led merchandising.
April 2017 - Oct 2018
Graphic Designer/ Marketing Coordinator at Eborn Industries
Designed and produced graphic apparel and marketing assets for a DTC brand, supporting product launches, promotions, and wholesale initiatives. Focused on visual consistency, production-ready design, and driving engagement through design-led merchandising.
April 2017 - Oct 2018
Graphic Designer/ Marketing Coordinator at Eborn Industries
Designed and produced graphic apparel and marketing assets for a DTC brand, supporting product launches, promotions, and wholesale initiatives. Focused on visual consistency, production-ready design, and driving engagement through design-led merchandising.
10+ Years Experience
Across brand, campaign, and digital design
Cross-Functional Partner
Marketing, product, ecommerce, and leadership
Creative Direction
Guiding visual consistency across touchpoints
10+ Years Experience
Across brand, campaign, and digital design
Cross-Functional Partner
Marketing, product, ecommerce, and leadership
Creative Direction
Guiding visual consistency across touchpoints
10+ Years Experience
Across brand, campaign, and digital design
Cross-Functional Partner
Marketing, product, ecommerce, and leadership
Creative Direction
Guiding visual consistency across touchpoints
SELECTED WORK
A curated selection of recent work.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
0+
years in marketing & design
40+
Campaigns & launches
10+
10+
10+
Brands supported
Brands supported
90s
Creative assets delivered
Process
How I turn ideas into real-world impact.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
Tools that power my every day:
Figma
Photoshop
Framer
Illustrator
Shopify
Klaviyo
Microsoft Office
Chat GPT
Notion
Google Workspace
What You Can Expect
Answers to a few common questions about my experience, approach, and what it’s like to collaborate with me.
What type of roles are you pursuing?
I’m seeking full-time creative and marketing leadership roles where I can guide strategy, lead multidisciplinary teams, and build scalable brand and campaign ecosystems.
What size teams have you led or collaborated with?
I’ve led and partnered with small, agile teams and cross-functional departments including design, marketing, growth, product, and executive leadership.
What type of companies do you work best with?
Brands and organizations that value strong creative, clear strategy, and thoughtful brand and marketing systems.
How would you describe your leadership style?
Supportive, clear, and strategy-driven, with a strong focus on mentoring and alignment.
What types of problems do you like solving most?
Building brand systems, improving marketing performance, and creating clarity within complex organizations.
What type of roles are you pursuing?
I’m seeking full-time creative and marketing leadership roles where I can guide strategy, lead multidisciplinary teams, and build scalable brand and campaign ecosystems.
What size teams have you led or collaborated with?
I’ve led and partnered with small, agile teams and cross-functional departments including design, marketing, growth, product, and executive leadership.
What type of companies do you work best with?
Brands and organizations that value strong creative, clear strategy, and thoughtful brand and marketing systems.
How would you describe your leadership style?
Supportive, clear, and strategy-driven, with a strong focus on mentoring and alignment.
What types of problems do you like solving most?
Building brand systems, improving marketing performance, and creating clarity within complex organizations.
Contact