Elysian Beauty is a luxury skincare and cosmetics brand inspired by beachy, coastal vibes. This project aimed to create a cohesive brand identity that captures the essence of relaxed coastal living while appealing to customers seeking high-quality beauty products. Through a meticulous design process, I developed a comprehensive brand system that includes logo design, color palette, product packaging, web design, and detailed brand guidelines. The result is a fresh, inviting brand that evokes the serenity and natural beauty of the coast.