The objective from the company was to develop a lookbook for STATE's Fall/Back-To-School 2020 styles that could be sent to press outlets. Through a thoughtful and creative process, I designed a visually engaging presentation that highlights the unique features and design elements of each bag. The lookbook includes detailed product descriptions, styled editorial shots, and lifestyle imagery to appeal to both the media and potential customers. The final product effectively communicates the brand's identity and the versatile, stylish nature of their Fall/Back-To-School collection, positioning STATE bags as a must-have for the upcoming season.